Linkoln

links

Link building will help you outrank the competition in the SERPs

When you have an eCommerce site, you may face a challenge in building links. This happens because most websites aren’t thrilled about linking to a page selling something–they want content. That being said, create helpful content for your audience that isn’t just about selling your product; answer questions, be seen as an expert on the subject matter, and make exciting content overall.

Links have always been and still are the best ways to improve rankings. Backlinks remain Google’s most important ranking signal. However, thanks to updates like Google Penguin, Google now focuses on link quality rather than just link quantity.

Link building should always feel natural. If your link building or another company has suggested a strategy that feels like you’re gaming the system, STOP. Google will catch on, and your rankings will tank. Instead, focus on creating great content other people want to link to. Build relationships with other website owners and get involved with understanding your audience.

What are the best practices for link anchor text?

The clickable text section of a link is called anchor text. It turns out that Google uses anchor text as part of its ranking algorithm. For example, if you get a link to your site with the anchor text “baseball cards,” Google will interpret that as meaning that the linked page must be about “baseball cards.”

Of course, keyword-rich anchor text has been abused like everything else in SEO. Today, having a lot of exact-match anchor text links is considered unsavory. In other words, don’t overpopulate your links with keywords in the anchor text.

What type of links do you want?

No surprise here; when it comes to SEO, you want “dofollow” links whenever possible. This link attribute tells Google that the link is a “vote” for the linked-to website. In other words, it’s a good link. On the other hand, “no follow” Google defines links as “Use the nofollow value when other values don’t apply, and you’d rather Google not associate your site with, or crawl the linked page from, your site.” and very undesirable for your link building efforts.

Red flags signals to Google:

  • The website is only producing paid-to-publish content
  • Exact match anchor text links
  • The website publishes nothing but guest posts
  • The site is in no way related to yours

Your linking campaign should consist of posts on authoritative, relevant subject matter sites—not link farms, generic directories, or any other site created to just link out.

Some positive link building tactics:

  • Create helpful and original content
  • Reach out to sites in your industry/space and let them know about your content
  • Look at websites to feature content that are relevant to your niche or subject matter
  • Participate actively on social media and include links to your site in your profile to encourage sharing of your content

These tips can help increase your website’s ranking and domain authority. Domain authority is a number between 1 and 100 that predicts how well a website will rank on search engines. It is calculated by evaluating link data, including the number of links pointing to a site and the quality of those links. A site with a higher domain authority will rank higher in search engine results pages than a site with lower domain authority.

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Link Insider is a premier link building company

We bring up domain authority because the higher your domain authority, the better chance you have of beating your competitors in the rankings. You can use a free tool to find your DA score or contact us for help. If it’s low, don’t despair-we can create a link building campaign to help build your rankings. Link building is not a sprint it does take time and planning to achieve results that will stand up over time. Lots of linking companies offer speedy results this may work for a month or two, but their results will disappear, and you will be right back where you started. Link Insider is a premier link building company with over 60 combined years of experience in digital marketing. Our goal is to increase your rankings through sustainable link building practices that will stand the test of time.

Link Insider offers comprehensive link building campaigns to increase your website ranking and domain authority. Our team of experienced link builders will work with you to create a customized link building plan that meets your business goals. We only use white-hat link building tactics, so you can be sure that your website is safe from Google penalties. Contact us today for a free consultation.


Creating content for Google and the Helpful Content Update

It is official the Google helpful content rolled out on August 25th. So what content qualifies as “Google Approved” or “helpful content”? Let’s dig into what Google is looking for when creating content.

To ensure your content is helpful, start by considering what your audience is looking for. What questions do they have? What problems do they need to solve? Then, create clear, concise, informative, and engaging content that appeals to people’s interests. If you want to stop reading now and just want one item you can focus on going forward, stop and think, “why would anyone want to link to my content.” When you are creating content for your website, it needs to be “helpful” to people. That could come in the form of an exciting blog post, an infographic, or a how-to guide. If you are creating content just for the sake of having content, it will likely not be helpful and, therefore, not something Google will want to rank in higher because it is stuffed full of keywords.

So what does this mean for your website? If you have been hit by the update or seen a drop in traffic, look at your content. Is it truly helpful? If not, start brainstorming ways to make it more helpful. You could add more depth, link to other helpful resources, or make it more visually appealing. Whatever you do, make sure you keep your audience in mind.

What will Google look for when reviewing content?

Let’s dive further into what Google will look for when creating content. The first step when brainstorming is to find topics that are relative to your website and will appeal to your demographics. What are your readers coming to your site for? what will they find helpful and engaging and may want to share with others? Should I write about something that is trending in the news to take advantage of timely topics? Only if they are relevant to your audience. The best long-term advice is to focus on your audience and what they want to read about.

Do what you do best and focus on your expertise to show your first-hand knowledge of your products or services. Demonstrate how your product or service helps people. Creating first-hand content on how using this product or service is beneficial and fun or can be applied to other niche interests that benefit customers. Google loves to see this type of content as it helps show authority in the space.

helpful content

Customers will likely search Google for answers before visiting your website

Another great way to show off your helpful content is by tackling customers’ questions about your product or service. Customers will likely search Google for answers before visiting your website, so you want to ensure you are providing them with the information they are looking for. This type of content is also very shareable, which can help increase traffic to your site.

To summarize, the best way to create helpful content is by considering your audience’s wants and needs. Write content that appeals to their interests and provides them with the information they want. Show off your expertise and authority in the space by creating first-hand content, original photos, and or videos. And remember, “why would anyone want to link to my content.”


linking tactics

What Is Currently The Most Powerful Traffic Producing SEO Tactic?

Knowing your Domain Authority (DA) might assist you in creating or improving your marketing strategy. But how do you find out what your domain authority is? We’ve previously discussed what Domain Authority is. Moz uses the domain authority metric to predict how well a domain will rank on search engine result pages (SERPs). The higher your DA, the greater your chances of ranking on SERPs. There are over 40 different indicators considered when calculating domain authority, including link data and on-page SEO.

Your domain authority will appear on a scale from 1 to 100. The higher your DA, the better. A score of 40 or below is considered poor, while a score of 70 or above is considered excellent.

Domain Authority (DA) is an important metric for measuring the health of your website and its ability to rank in Google. Studies show that DA is a valuable indicator of how much organic traffic you may receive from Google, making it essential for any website owner or operator who wants to improve their SEO.

How do I use Domain Authority to increase my rankings?

Although it might not seem difficult, ranking higher on SEO pages simply by increasing the amount of “trust” in your domain name can take time to show results. Don’t be discouraged if you don’t see any immediate changes. Quality SEO takes time it is not a sprint to success.

First steps in raising your Domain Authority

Assess your link inventory to determine domain score, the number of backlinks, and referring domains. While specific backlinks might have a harmful impact on your rankings, they all contribute (in some way, good or bad) to SEO rankings. Once you know your domain authority score and how it can be enhanced, it’s time to focus on building up backlinks.

If you want others to link back to your site, consider why they would want to link to your content in the first place. Your content needs to be engaging and provide value to readers –– meaning it needs to trump similar content from your competitors. Make sure that what you’re offering is high quality and informative so users will have a positive experience on your website compared with negative experiences they may have had on competitor sites.

Take into consideration the various ways to utilize the content. It’s also a good idea to go back and review your past efforts in this area. Your existing material can offer you a chance to include links. External links should be added to subject-matter websites or individuals you’re referring to in your writing. The mention may be returned with a link from their website to further illustrate that your content is valuable and help move it up in the SERPs.

Find a tool or locate which pages on your website have the most traffic.

seo tactics

Updating old blog posts for SEO, prioritize the pages that receive the most traffic

To make the most out of updating old blog posts for SEO, prioritize the pages that receive the most traffic. When deciding which post is worth your time investment, think about whether or not it converts.

Look for blog articles currently ranking on page 2 in Google’s search results. These pages may be potential candidates for updating since they have the potential to rank on page 1 but need further optimization to do so. This is a great place to start and use as a benchmark to track your results.

When you’re Next Updating Your Existing Content, here are some elements to consider adding or improving when you next update your blog content:
– Improve existing title tags and meta descriptions
– Check for broken links and fix them
– Add new images or videos
– Expand upon short articles
– Update outdated information
– Convert posts into different formats (video, infographic, podcast, etc.)

A helpful tip for updating your content is to revise it once every three months. Another study found that a blog post will not generate its maximum number of views until two years after it was published. An SEO content plan is a must to include in your SEO campaign.

An SEO content strategy is one the most important things to do in 2022, especially after Google’s recent “Helpful Content Update” announcement. Consequently, we can all agree that there are many ways to update old blog entries to help increase traffic, impressions, and conversions, making them far more valuable than before.

Having a robust SEO content plan is more important than ever.

In today’s digital age, having a solid SEO content strategy is more vital than ever. Search engine algorithms constantly evolving, and consumers becoming pickier about their online surfing activities; businesses must stay ahead of the curve if they want to succeed. Businesses may ensure they are prepared for challenges in 2022 and beyond by adopting a solid SEO content plan that fits with “Google Approved Content” guidelines to be defined later.

One of the most significant benefits of having a complete SEO content strategy is improving domain authority. Domain authority is a search engine metric used to determine how authoritative and trustworthy a domain is based on a variety of factors, such as domain age and backlink profile. Businesses may use consistent and high-quality SEO content to guarantee that their sites rank higher in SERPs and attract more traffic from interested visitors by increasing domain authority through constant and high-quality content creation.

Investing in SEO content will pay for itself now and long into the future.

SEO content plans will help your content team come up with well-written, authoritative, and unique from the competition that can help your websites get more rankings and improve rankings of older pages. Businesses may improve their internet visibility and influence potential clients during the purchase journey by generating strong product descriptions, keyword-rich blog articles on trending themes in their industry, and other strategic content such as infographics or videos.

Domain authority measures how well your site will perform in search engines.

One of the most important things you can do to improve your eCommerce site’s rankings in the SERPs is to focus on increasing domain authority. Domain authority is a metric that Google uses to calculate ranks, and it’s one of the most significant metrics it considers. There are a variety of components that go into domain authority, but one of the most essential is high-quality content. It’s critical to produce high-quality, keyword-rich material if you want to raise your domain authority and boost your SERPs ratings.

You can take a couple of approaches to do this, one being creating SEO-friendly product descriptions rich in pertinent keywords. Another is writing blog posts and articles focused on key phrases potential customers might use when looking for products similar to yours. Your time is best spent researching keywords and crafting engaging, helpful content around them. Google will look closely now to see if your content is written for “humans to read” and not just for SEO.

To be successful with SEO content, you need to make sure that it’s high quality, keyword-rich, informative and makes someone want to share it. Google is getting better at understanding what users want every day, and they will penalize sites that don’t create content people want to read.


link build

How To Boost Your Link Building Results

1) A High Domain Authority Score Is Good

A website’s Domain Authority score indicates how well it will perform on search engine page results. Generally, the lower a website’s DA, the longer you’ll wait for links built to improve its ranking.

2) Declining Website Traffic

Is your website receiving less traffic than it used to? If so, your website may need some optimization to succeed with SEO. Missing meta-tag data or having errors on your site can reduce traffic and make link-building efforts less effective.

3) The Quality of Your Backlinks is Very Important

The quality of your link-building activities is more valuable than the quantity. It’s preferable to have ten high-quality backlinks than 100 low-quality ones.

When analyzing the quality of a backlink, there are a few things to consider:

– The domain authority of the linking website

– The relevance of the linking website to yours (too many links may be seen as suspicious by Google) – The number of other backlinks on the linking site (too many links may be seen as suspicious by Google)

4) Is your website new?

A new website will not rank as highly as an old one. This is due to Google’s increased trust in websites that have been around for a longer time.

5) Making Sure Your Website’s Content is Relevant to the Keywords You are Targeting

The content on your website needs to match the keywords you’re targeting. For example, if your website focuses on “link building,” most of your site’s content should also be about link building.

Quality always trumps quantity, especially when it comes to link building and SEO

6) Create New Updated Website Content

Freshness is one of the most important aspects of website content. Not only must your website’s material be relevant to the keywords you’re going after, but it must also be current. That implies creating new and unique information regularly.

7) Find Out the Number of Pages on Your Website

The more pages your website has, the more opportunities you have to rank for keywords.

8) Research the Number of Indexed Pages

The number of indexed pages on Google is the number of pages from your website that appear when you search for something. You’re able to find this information in Google Search Console.

9) Page Speed and Load Time of Your Website

A website that loads quickly provides users with a better experience, and Google uses user experience as a ranking factor for websites.

10) The Mobile-Friendliness of Your Website

More people are using mobile devices to access the internet now more than ever before, so having a mobile-friendly website is crucial if you want your website to rank high.

link building

Remember relevancy is critical; links must come from a website relevant to your site’s topic.

More people than ever access the internet from their mobile devices, so it’s crucial to have a website that looks great on those smaller screens. If your site isn’t already optimized for mobile view, you’ll be at a disadvantage in terms of rankings.

Quality always trumps quantity, especially when it comes to link building and SEO. Many links might look impressive, but they won’t do you any good if they’re not valuable. For example, a single high-quality link from a site with a high Domain Authority score is worth more than numerous low-quality links from sites with low DA scores.

Link building is a process where you create relationships and link to other websites that link back to you. It’s beneficial not only for search engine robots but also for your human readers. Natural backlinks are essential because they demonstrate to search engines that your material is being referenced, increasing its value.

We highlighted this before, but it is worth mentioning again- Links must come from a website relevant to your website's subject matter.

Remember relevancy is critical; links must come from a website relevant to your site’s topic. For example, if your website is about link building, then a link from a website about cats will not be very helpful. What am I doing with anchor text? The anchor text is the one that appears in the link, and though it may appear to be unimportant, it is far more significant than most people think. Your link should ideally contain the keyword or phrase you are linking to increase value and show relevance. Phrases like “click here” do nothing to explain what the linked page contains, which is why they offer no value to readers or search engines.

You will need to perform link audits or monitor your link portfolio to see who is linking to your site and vice versa. Getting rid of bad backlinks that can hurt your website ranking is crucial. Links from sites with poor quality, link farms, or no content should be removed to avoid future issues with your linking strategy.

Never be in a hurry when building your linking campaign quality over quantity.

Do not try to build all your backlinks at once, as this can appear suspicious to search engines and result in a penalty. Create them gradually over time instead. Never be in a hurry to create and build links as fast as possible; it is not worth being penalized. Sometime it is best to look at outsourcing digital marketing to achieve your desired results.

Link development might be challenging and time-consuming, but it is critical for every website looking to rank highly in search engines. You may use the information above to build a link-building campaign to help raise your site’s position and bring visitors.


google update

What You Need To Know About Google's Helpful Content Update

google update

In the latest Google update, their goal is to provide more useful results for searches, which corresponds with their People First initiative. Another step in the direction of Google search to offer more valuable results for queries. Sites that are only created to rank will also be penalized by Google. As Google works on making its search engine the finest place to find solutions, they continue to prioritize quality content.

Unlike the most recent product review update, which only targeted specific sorts of websites, the beneficial content upgrade is initially intended for English-language sites. However, it appears to have the capacity to impact every page on your site. A new signal will be included via this helpful content upgrade that Google will utilize to rank your website pages. Google recently announced changes to their algorithms that will affect ranking, but these shouldn’t concern those who produce quality content. Write for people first and foremost- if your goal is providing value, you’ve nothing to worry about so long as your content remains high-quality.

Google's new update reinforces what has been confirmed for a while now: content is still king.

If your content is up to Google’s standards, they recommend taking no action. But, if it needs work, here are a few things Google says will make your content more helpful.

To make your content applicable to Google, pay attention to three factors:
1. Is it original and exciting? Will people want to read it because it’s valuable?
2. Can others easily share your content? Would you want to share this information? is it valuable and engaging?
3. Is the language easy to understand without being overly technical?

These steps can help improve your content quality to meet Google’s standards. Google’s new update is a reminder of how important high-quality content is to the success of your website. Ensure that your content is helpful, shareable, and easy to read, and you will be more likely to rank higher in Google searches.

Google’s latest update focuses on people-first content to provide searchers with more helpful and relevant results. This move comes as part of Google’s ongoing commitment to delivering the best possible experience for its users. Under the new update, sites that produce spammy content or lack informative, helpful content will be penalized. This means that Google will prioritize ranking sites with higher-quality, shareable content in its search results.

google hq

Here is a quick summary of the Google Helpful Content Update

Update Name: Google helpful content update
Launch Date: To be announced but likely the week of August 22ndRollout: 2 weeks
Goal: It looks at content that was created to rank well in search over help humans

Impact on your site: According to Google, this change is expected to significantly impact the engine results pages (SERPs) for around 35% of all queries and searches. I was not privy to the proportion of searches or inquiries affected by this update, but I was told that it would be “significant.” Google also claimed that this will significantly influence online educational materials, entertainment, shopping, and technology-related content.

Very Important Sitewide, Yes: This is a site-wide algorithm, so the whole site will be impacted by this update

Still up in the air as to whether this will be a core update: Though some people may think this is a core update, we are not 100% sure. This is only looking at global English-language content but will likely expand to other languages.

How to recover if penalized: If you were hit by this, you will need to look at your content and see if you can do better to personalize your messaging. This is mentioned as a site-wide algorithm, so your whole site could be impacted. If the machine learning algorithm finds that much of your content is unhelpful, it could cause your site to be flagged, which would lower your ranking.

“This classifier process is entirely automated, using a machine-learning model. It is not a manual action nor a spam action. Instead, it’s just a new signal and one of many signals Google evaluates to rank content.”

This means that “unhelpful content” and sites having a high amount of unhelpful content are less likely to perform as well in the searches. This will make having “better content” than your competitors even more critical. Web site owners may need to remove unhelpful content that could cause your website not to rank. Google has not given a definite answer on what types of content are considered “unhelpful.” In a Google Webmaster Hangout, Google’s Gary Illyes stated that Google would use the new ranking signal to negatively impact sites that publish a high amount of content with a low value to searchers.

What is Google’s definition of “high-quality content?”

Google has not offered an official statement on what it considers “high-quality material.” However, past statements from Google officials and modifications to Google’s algorithms suggest that originality, new perspectives, and usefulness are essential when ranking web pages.

From Google Search Central:

“Any content — not just unhelpful content — on sites determined to have relatively high amounts of unhelpful content overall is less likely to perform well in Search, assuming there is other content elsewhere from the web that’s better to display. For this reason, removing unhelpful content could help the rankings of your other content.”

Google has just announced a new update called the Google Helpful Content Update. This update will focus on penalizing sites that produce spammy content and information. According to Google, this change is expected to significantly impact the engine results pages (SERPs) for around 35% of all queries and searches. If your site was hit by this update, you will need to look at your content and see if you can do better to personalize your messaging. Having “better content” than your competitors is now more critical than ever.

Note: Google specified that the update impacts English searches globally and plans to expand to other languages in the future.