It is official the Google helpful content rolled out on August 25th. So what content qualifies as “Google Approved” or “helpful content”? Let’s dig into what Google is looking for when creating content.

To ensure your content is helpful, start by considering what your audience is looking for. What questions do they have? What problems do they need to solve? Then, create clear, concise, informative, and engaging content that appeals to people’s interests. If you want to stop reading now and just want one item you can focus on going forward, stop and think, “why would anyone want to link to my content.” When you are creating content for your website, it needs to be “helpful” to people. That could come in the form of an exciting blog post, an infographic, or a how-to guide. If you are creating content just for the sake of having content, it will likely not be helpful and, therefore, not something Google will want to rank in higher because it is stuffed full of keywords.

So what does this mean for your website? If you have been hit by the update or seen a drop in traffic, look at your content. Is it truly helpful? If not, start brainstorming ways to make it more helpful. You could add more depth, link to other helpful resources, or make it more visually appealing. Whatever you do, make sure you keep your audience in mind.

What will Google look for when reviewing content?

Let’s dive further into what Google will look for when creating content. The first step when brainstorming is to find topics that are relative to your website and will appeal to your demographics. What are your readers coming to your site for? what will they find helpful and engaging and may want to share with others? Should I write about something that is trending in the news to take advantage of timely topics? Only if they are relevant to your audience. The best long-term advice is to focus on your audience and what they want to read about.

Do what you do best and focus on your expertise to show your first-hand knowledge of your products or services. Demonstrate how your product or service helps people. Creating first-hand content on how using this product or service is beneficial and fun or can be applied to other niche interests that benefit customers. Google loves to see this type of content as it helps show authority in the space.

helpful content

Customers will likely search Google for answers before visiting your website

Another great way to show off your helpful content is by tackling customers’ questions about your product or service. Customers will likely search Google for answers before visiting your website, so you want to ensure you are providing them with the information they are looking for. This type of content is also very shareable, which can help increase traffic to your site.

To summarize, the best way to create helpful content is by considering your audience’s wants and needs. Write content that appeals to their interests and provides them with the information they want. Show off your expertise and authority in the space by creating first-hand content, original photos, and or videos. And remember, “why would anyone want to link to my content.”