When you have an eCommerce site, you may face a challenge in building links. This happens because most websites aren’t thrilled about linking to a page selling something–they want content. That being said, create helpful content for your audience that isn’t just about selling your product; answer questions, be seen as an expert on the subject matter, and make exciting content overall.

Links have always been and still are the best ways to improve rankings. Backlinks remain Google’s most important ranking signal. However, thanks to updates like Google Penguin, Google now focuses on link quality rather than just link quantity.

Link building should always feel natural. If your link building or another company has suggested a strategy that feels like you’re gaming the system, STOP. Google will catch on, and your rankings will tank. Instead, focus on creating great content other people want to link to. Build relationships with other website owners and get involved with understanding your audience.

What are the best practices for link anchor text?

The clickable text section of a link is called anchor text. It turns out that Google uses anchor text as part of its ranking algorithm. For example, if you get a link to your site with the anchor text “baseball cards,” Google will interpret that as meaning that the linked page must be about “baseball cards.”

Of course, keyword-rich anchor text has been abused like everything else in SEO. Today, having a lot of exact-match anchor text links is considered unsavory. In other words, don’t overpopulate your links with keywords in the anchor text.

What type of links do you want?

No surprise here; when it comes to SEO, you want “dofollow” links whenever possible. This link attribute tells Google that the link is a “vote” for the linked-to website. In other words, it’s a good link. On the other hand, “no follow” Google defines links as “Use the nofollow value when other values don’t apply, and you’d rather Google not associate your site with, or crawl the linked page from, your site.” and very undesirable for your link building efforts.

Red flags signals to Google:

  • The website is only producing paid-to-publish content
  • Exact match anchor text links
  • The website publishes nothing but guest posts
  • The site is in no way related to yours

Your linking campaign should consist of posts on authoritative, relevant subject matter sites—not link farms, generic directories, or any other site created to just link out.

Some positive link building tactics:

  • Create helpful and original content
  • Reach out to sites in your industry/space and let them know about your content
  • Look at websites to feature content that are relevant to your niche or subject matter
  • Participate actively on social media and include links to your site in your profile to encourage sharing of your content

These tips can help increase your website’s ranking and domain authority. Domain authority is a number between 1 and 100 that predicts how well a website will rank on search engines. It is calculated by evaluating link data, including the number of links pointing to a site and the quality of those links. A site with a higher domain authority will rank higher in search engine results pages than a site with lower domain authority.


Link Insider is a premier link building company

We bring up domain authority because the higher your domain authority, the better chance you have of beating your competitors in the rankings. You can use a free tool to find your DA score or contact us for help. If it’s low, don’t despair-we can create a link building campaign to help build your rankings. Link building is not a sprint it does take time and planning to achieve results that will stand up over time. Lots of linking companies offer speedy results this may work for a month or two, but their results will disappear, and you will be right back where you started. Link Insider is a premier link building company with over 60 combined years of experience in digital marketing. Our goal is to increase your rankings through sustainable link building practices that will stand the test of time.

Link Insider offers comprehensive link building campaigns to increase your website ranking and domain authority. Our team of experienced link builders will work with you to create a customized link building plan that meets your business goals. We only use white-hat link building tactics, so you can be sure that your website is safe from Google penalties. Contact us today for a free consultation.