google update

In the latest Google update, their goal is to provide more useful results for searches, which corresponds with their People First initiative. Another step in the direction of Google search to offer more valuable results for queries. Sites that are only created to rank will also be penalized by Google. As Google works on making its search engine the finest place to find solutions, they continue to prioritize quality content.

Unlike the most recent product review update, which only targeted specific sorts of websites, the beneficial content upgrade is initially intended for English-language sites. However, it appears to have the capacity to impact every page on your site. A new signal will be included via this helpful content upgrade that Google will utilize to rank your website pages. Google recently announced changes to their algorithms that will affect ranking, but these shouldn’t concern those who produce quality content. Write for people first and foremost- if your goal is providing value, you’ve nothing to worry about so long as your content remains high-quality.

Google's new update reinforces what has been confirmed for a while now: content is still king.

If your content is up to Google’s standards, they recommend taking no action. But, if it needs work, here are a few things Google says will make your content more helpful.

To make your content applicable to Google, pay attention to three factors:
1. Is it original and exciting? Will people want to read it because it’s valuable?
2. Can others easily share your content? Would you want to share this information? is it valuable and engaging?
3. Is the language easy to understand without being overly technical?

These steps can help improve your content quality to meet Google’s standards. Google’s new update is a reminder of how important high-quality content is to the success of your website. Ensure that your content is helpful, shareable, and easy to read, and you will be more likely to rank higher in Google searches.

Google’s latest update focuses on people-first content to provide searchers with more helpful and relevant results. This move comes as part of Google’s ongoing commitment to delivering the best possible experience for its users. Under the new update, sites that produce spammy content or lack informative, helpful content will be penalized. This means that Google will prioritize ranking sites with higher-quality, shareable content in its search results.

google hq

Here is a quick summary of the Google Helpful Content Update

Update Name: Google helpful content update
Launch Date: To be announced but likely the week of August 22ndRollout: 2 weeks
Goal: It looks at content that was created to rank well in search over help humans

Impact on your site: According to Google, this change is expected to significantly impact the engine results pages (SERPs) for around 35% of all queries and searches. I was not privy to the proportion of searches or inquiries affected by this update, but I was told that it would be “significant.” Google also claimed that this will significantly influence online educational materials, entertainment, shopping, and technology-related content.

Very Important Sitewide, Yes: This is a site-wide algorithm, so the whole site will be impacted by this update

Still up in the air as to whether this will be a core update: Though some people may think this is a core update, we are not 100% sure. This is only looking at global English-language content but will likely expand to other languages.

How to recover if penalized: If you were hit by this, you will need to look at your content and see if you can do better to personalize your messaging. This is mentioned as a site-wide algorithm, so your whole site could be impacted. If the machine learning algorithm finds that much of your content is unhelpful, it could cause your site to be flagged, which would lower your ranking.

“This classifier process is entirely automated, using a machine-learning model. It is not a manual action nor a spam action. Instead, it’s just a new signal and one of many signals Google evaluates to rank content.”

This means that “unhelpful content” and sites having a high amount of unhelpful content are less likely to perform as well in the searches. This will make having “better content” than your competitors even more critical. Web site owners may need to remove unhelpful content that could cause your website not to rank. Google has not given a definite answer on what types of content are considered “unhelpful.” In a Google Webmaster Hangout, Google’s Gary Illyes stated that Google would use the new ranking signal to negatively impact sites that publish a high amount of content with a low value to searchers.

What is Google’s definition of “high-quality content?”

Google has not offered an official statement on what it considers “high-quality material.” However, past statements from Google officials and modifications to Google’s algorithms suggest that originality, new perspectives, and usefulness are essential when ranking web pages.

From Google Search Central:

“Any content — not just unhelpful content — on sites determined to have relatively high amounts of unhelpful content overall is less likely to perform well in Search, assuming there is other content elsewhere from the web that’s better to display. For this reason, removing unhelpful content could help the rankings of your other content.”

Google has just announced a new update called the Google Helpful Content Update. This update will focus on penalizing sites that produce spammy content and information. According to Google, this change is expected to significantly impact the engine results pages (SERPs) for around 35% of all queries and searches. If your site was hit by this update, you will need to look at your content and see if you can do better to personalize your messaging. Having “better content” than your competitors is now more critical than ever.

Note: Google specified that the update impacts English searches globally and plans to expand to other languages in the future.