Content is key when it comes to SEO success. Content is what helps you rank on SERPs, and linking is what helps you build domain authority. The better your content, the higher you will rank on SERPs. Content must be well-written, have keywords, and be informative and shareable. It should also be linkable to other quality content on the web. One of our favorite sayings is, “would you link to your content?”. Content is king when it comes to SEO success. To rank high on SERPs, ensure your content is top-notch.

Content must be well-written, informative, and engaging

When it comes to content, high quality is always better than quantity. A well-written, informative, engaging article is more likely to be shared than a longer article full of fluff. That being said, length is still an important factor to consider. A short blog post might not give readers enough information, while a lengthy white paper might be too much for some prospects. The key is to strike a balance between the two, providing enough information to give readers what they need without driving them off with filler to satisfy search engines. By creating high-quality, shareable content, you can ensure that your target audience will always have something new and exciting to read. This is also what Google is looking for with the release of the Helpful Content update.

Link building is also important for SEO success

Let’s face it, SEO can be pretty complex. Between understanding algorithms and trying to keep up with the latest trends, it’s easy to get overwhelmed. However, there are some basic principles that always remain true. One of these is the importance of link building. Link building is the process of acquiring links from other websites to your own. These links act as signal boosters, telling search engines that your site is relevant and authoritative. As a result, link building is an essential part of any SEO strategy. But how do you go about acquiring links? There are a few different ways:

  1. You can contact other website owners and ask for a link which is a very time-consuming task.
  2. You can create compelling content that naturally attracts links.
  3. You can use Link Insider to create a linking campaign for you.

Whichever approach you choose, remember that link building is key to SEO success.

Content and link building should be ongoing efforts for the best results

Any website’s success depends on two key factors – content and links. Without high-quality, relevant content, a website will struggle to attract visitors. And without links from other websites, it will be difficult for users to find the site in the first place. That’s why making content and link building ongoing efforts is essential. Regularly posting new, original content ensures that your site always has something fresh to offer visitors. At the same time, by actively pursuing links from other websites, you can help to build up your site’s visibility and domain authority. Consistency is critical in content and link building – you achieve long-term success by maintaining a regular presence.

Content is still king when it comes to SEO success. Your content must be well-written, informative, and engaging to draw readers in and encourage them to stay on your site. Link building is also important for SEO success, as links from reputable sources with high domain authority help improve your website’s ranking. Content and link building should be ongoing efforts for best results. Keep these tips in mind as you improve your website’s SEO. Have you used quality content and link-building to enhance your website’s ranking? If not, contact us today to see the result we have achieved for our clients.


How do these blog writing stats apply to your business?

81% of consumers trust blog content

With the decline in trust for public information sources (advertised media, government reports, etc.), many people have turned to blogs as a more reliable form of truthful information. In fact, according to BlogHer blogging statistics, 81% of U.S. consumers find content on blogs trustworthy compared to other platforms that post similar content.

90% of businesses use some kind of content marketing

Out of the 90% of companies that engage in content marketing, blogging is the third most popular tactic behind creating videos and e-books. Although both video creation and e-book writing can take more time and money, blogging requires significantly less of both commodities.

Nearly 80% of businesses use blogs for marketing

Most bloggers report that their blog generates marketing results, with the most vigorous response being “some” results (54.2%). These stats show us that blogging can be an effective tool for growing your business and that it is not difficult to make your blog productive.

77% of Fortune 500 companies have blogs

If small to mid-size businesses can benefit from blogging, surely established and large companies see similar advantages–which is apparent by the growing numbers. In 2019, about half of the top 200 Fortune 500 companies had a blog, but in 2020, that number increased to 77%. Stats clearly show that blogging should be incorporated into an essential marketing strategy for all types and sizes of businesses.

62% of companies outsource content marketing

Since content creation isn’t a skill that all marketers have, 62% of companies outsource their content marketing. This includes writing articles and aspects such as social media marketing, email marketing, graphic design, search engine optimization (SEO), and content planning.